<p>An award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. <em>Forbes</em> wrote of her debut book, <em>Creating Superfans</em>, “If you have customers, you need this book. Period.”</p><p>Brittany is the former Chief Experience Officer of Experience.com. Prior to working in tech, she co-founded, scaled to eight figures, and then exited The Superfan Company, a fan engagement agency whose roster included Walmart, Disney, Amazon, Luke Bryan, Katy Perry, and dozens more under her eight-year leadership. In 2015, she was offered deals from four of the five Sharks on ABC’s <em>Shark Tank</em> for her company at one of the then-highest valuations in the show’s History.</p><p>She has been named to <em>Advertising Age</em>’s 40 Under 40 list, <em>Inc.</em>’s 30 Under 30 list, and <em>Billboard</em>’s 30 Under 30 list. She was named Most Disruptive Marketing Entrepreneur at the Empact Awards at the United Nations and is a Guinness World Records record holder.</p><p>Brittany has been studying, researching, and writing about the phenomenon of fandom for nearly two decades, helping businesses and employees embrace customer centricity and used experience as a winning differentiator. <em>Entrepreneur</em> calls her “the expert at creating loyal fans for your brand.” </p>
Award-winning Entrepreneur and Customer Experience Expert, Author of <em>Creating Superfans</em>
<ul><li><strong>Creating Superfans: How to Turn Customers into Enthusiastic Advocates</strong></li><li>We're living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty. That’s more than brand and price combined.</li><li>Customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your organization is a member of the Experience Department. Everyone has the power to create superfans: loyal, enthusiastic customer advocates. In this program, author and keynote speaker Brittany Hodak teaches them how.</li><li>She shares her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans. Go from commodity provider to category of one in the minds of your prospects in customers.</li></ul>