Branding Strategies

<p>One of the country’s leading authorities in small-business marketing, John Jantsch empowers organizations of all sizes to strategize and build lasting relationships that drive growth and streamline operations. </p><p>For 30 years, John has been a trusted advisor to small and medium-sized businesses across the United States, specializing in marketing strategy, consultancy, and advertising. His expertise has led to the publication of seven books, including the bestselling <em>The Referral Engine: Teaching Your Business to Market Itself</em>.

<p>From “ball girl to CMO,” Melissa Proctor shares stories from her trailblazing career journey, providing powerful strategies to help audiences navigate high-stakes decisions and achieve success. </p><p>Though Melissa Proctor never played basketball herself, it was her passion—in fact, her childhood dream was to be the first female coach in the NBA.

<p>An award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. <em>Forbes</em> wrote of her debut book, <em>Creating Superfans</em>, “If you have customers, you need this book. Period.”</p><p>Brittany is the former Chief Experience Officer of Experience.com.

<p>One look at the bright yellow tuxedo and it’s no surprise to learn that Jesse Cole patterns his business success after some of America’s greatest out-of-the-box thinkers: from PT Barnum and baseball’s Bill Veeck to Walt Disney. The owner of the Savannah Bananas—the same pumped-up, yellow-clad showman running through baseball crowds—believes success comes from standing out and being different.</p><p>Cole is passionate about creating attention, loving your customers more than your product, and loving your employees more than your customers.

<p>With an acclaimed career spanning some of the world’s most iconic brands, including her role as the strategic driver behind LEGO’s brand supremacy, Sara Riis-Carstensen shares how creative, disruptive—and happy—teams are a blueprint for success.</p><p>Armed with a wealth of experience from roles at companies such as Carlsberg, Giorgio Armani, De Beers, and currently Lufthansa, Sara Riis-Carstensen possesses a unique perspective on the intricacies of brand strategy and premium brand positioning.

<p>Erin is an award-winning entrepreneur who helps ambitious achievers unlock their Big Deal Energy® for more ambition, alignment, and aliveness.</p><p>Erin King is the world’s leading personal energy management expert. As Chief Energy Officer of Strikepoint Media (which was twice named one of Inc.

<p>Omar Johnson is a marketing and branding keynote speaker, entrepreneur, former CMO at Beats by Dre, and former VP Marketing at Apple. At Beats Electronics, Johnson was responsible for brand development, advertising, retail experience, entertainment/sports marketing, and digital marketing for all global brand marketing and advertising efforts.

<p>Molly Bloom is an entrepreneur and the best-selling author of <i>Molly’s Game,</i> a story that inspired a best-picture nomination, written and directed by Aaron Sorkin.

The former Director of Communications for Harley-Davidson Motor Company, Ken Schmidt has advised executive leaders of many of the world’s best-known brands, delivered more than one thousand keynote presentations, written two best-selling books and created a popular business podcast.

It’s an impersonal world, where so many products and services are seen as easily-replaced, indistinct commodities. Whether you stand out or get lost in the crowd is a choice. A mindset.

<p>One of the world’s foremost brand innovators, Stefan Olander helped make Nike the sports and fashion icon it is today—and then launched one of <em>Fast Company’</em>s Most Innovative Companies, gravity sportswear company OMORPHO.</p><p>A former Vice President of Advertising and Vice President of Global Digital Innovation, Stefan’s remarkable 21-year career at Nike included multiple cutting-edge global initiatives, including the revolutionary Nike+ experience developed in partnership with Apple, which took the concept of wearable technology mainstream. </p