<p>One of the country’s leading authorities in small-business marketing, John Jantsch empowers organizations of all sizes to strategize and build lasting relationships that drive growth and streamline operations. </p><p>For 30 years, John has been a trusted advisor to small and medium-sized businesses across the United States, specializing in marketing strategy, consultancy, and advertising. His expertise has led to the publication of seven books, including the bestselling <em>The Referral Engine: Teaching Your Business to Market Itself</em>. John is also the host of the popular <em>Duct Tape Marketing</em> podcast and maintains a highly regarded blog that Forbes has recognized as one of the top five for small business marketing. </p><p>John's unique approach to marketing is centered around the Duct Tape Marketing System, which inspires businesses of all sizes to achieve measurable and repeatable results. John and his team are dedicated to providing tailored solutions and a commitment to their clients' success, helping them meet their goals and scale their businesses. Together, John and Duct Tape Marketing aim to strategize and build lasting business relationships that drive growth and streamline operations. </p><p>In his content-packed keynotes—appealing to both marketing and general audiences—John reveals the steps to marketing success for any size business in any industry. His revenue-growing framework makes the competition irrelevant by guiding customers along a powerful new buyer path.</p><p>John shows how to develop an approach to long-term customer retention while also scaling profitability. Audiences leave his sessions brimming with marketing, sales and service ideas for creating a powerful new, end-to-end customer journey.</p>
Small-business marketing expert, bestselling author and podcast host, creator of the Duct Tape Marketing system
<ul><li><strong>7 Steps to Marketing Success</strong></li><li>In this session, bestselling author John Jantsch will reveal the seven steps to marketing success as a framework for building a marketing system and marketing action plan. This universal step-by-step approach can be applied to any size business, start-up or move-up, in any industry.<ul><li>How to attract ideal clients</li><li>How to make competition irrelevant</li><li>How to build a total online presence</li><li>How to guide a perfect customer journey</li><li>How to create content that creates customers</li></ul></li><li><strong>Rethinking the Customer Journey</strong></li><li>The biggest change in marketing over the last few years is how people choose to buy. Marketers can no longer afford to view their efforts as demand creation. Today’s marketing efforts must be aimed at organizing buyer behavior and guiding a well-mapped buyer journey.</li><li>In this session, bestselling author John Jantsch will reveal a proven mapping framework known as The Marketing Hourglass. Attendees will learn:<ul><li>The secret to charging a premium for their products and services</li><li>An innovative way to supercharge their content marketing</li><li>How to create the path to long-term customer retention</li><li>The best method for profitably scaling with existing customers</li><li>How and when to introduce a new offering</li></ul></li><li><strong>No One Wants What We Sell</strong></li><li>While businesses focus on promoting their products and services, potential buyers are mostly trying to solve problems. Until your marketing promises to solve the problems your ideal customer seeks to solve, you’ll struggle to attract those you can help the most. In this talk, you’ll learn:<ul><li>How to create a core strategic message that attracts your ideal client</li><li>How to discover and start addressing the voice in your customer’s head</li><li>How to make every word of your content plan resonate with prospects</li><li>How to infuse marketing, sales, and service into an end-to-end customer journey</li><li>How to attract an army of partners to promote your products and services</li></ul></li></ul>