Marketing & Branding (C - Business)

<p>Called a “Research Guru” by <em>Adweek</em>, Jason Dorsey delivers original, high-energy research and engaging presentations on crossing the generational divide in business.</p><p>Jason Dorsey is the #1 speaker and researcher on crossing the generational divide in business. He’s received over 1,000 standing ovations for his unexpected research-based discoveries and trademark high-energy speaking style.

<p>An expert at driving profit with purpose, Kathy Varol shares the proven guidelines she used to create a record-shattering ESG strategy for Adidas. </p><p>Kathy Varol knows the secret to helping companies stand out in a competitive marketplace, attract top talent, drive employee engagement, and gain enviable customer loyalty: It’s harnessing the power of Purpose.</p><p>She knows that as consumers, we&#39;re putting our dollars toward companies with aligned values.

<p>One of the country’s leading authorities in small-business marketing, John Jantsch empowers organizations of all sizes to strategize and build lasting relationships that drive growth and streamline operations. </p><p>For 30 years, John has been a trusted advisor to small and medium-sized businesses across the United States, specializing in marketing strategy, consultancy, and advertising. His expertise has led to the publication of seven books, including the bestselling <em>The Referral Engine: Teaching Your Business to Market Itself</em>.

<p>A technology expert with a relatable approach, Crystal Washington helps organizations increase profits and productivity by harnessing AI/ChatGPT and leveraging social media, apps, and the web.</p><p>One of <em>Forbes</em>’ 50 Leading Female Futurists, Crystal Washington helps global brands like Google, Microsoft, and GE use cutting-edge technology to drive performance and take their business to the next level.</p><p>After working in revenue management and corporate sales managing Fortune 500 accounts and repeatedly breaking company records, Cryst

<p>From “ball girl to CMO,” Melissa Proctor shares stories from her trailblazing career journey, providing powerful strategies to help audiences navigate high-stakes decisions and achieve success. </p><p>Though Melissa Proctor never played basketball herself, it was her passion—in fact, her childhood dream was to be the first female coach in the NBA.

<p>An award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. <em>Forbes</em> wrote of her debut book, <em>Creating Superfans</em>, “If you have customers, you need this book. Period.”</p><p>Brittany is the former Chief Experience Officer of Experience.com.

<p>Chris Barton wanted a way to identify songs he was hearing everywhere around him. There wasn’t one – so he invented an app called Shazam. Chris’s creation is nothing short of pure magic. That was his goal. Chris seeks to delight people by using technology to make seemingly impossible ideas come to life. </p><p>Not just the founder and first CEO of Shazam, which Apple acquired for $400 million, Chris also holds 12 patents and played key roles in the early days of Google and Dropbox. Despite having dyslexia, incredibly, he didn’t let that get in his way.

<p>One look at the bright yellow tuxedo and it’s no surprise to learn that Jesse Cole patterns his business success after some of America’s greatest out-of-the-box thinkers: from PT Barnum and baseball’s Bill Veeck to Walt Disney. The owner of the Savannah Bananas—the same pumped-up, yellow-clad showman running through baseball crowds—believes success comes from standing out and being different.</p><p>Cole is passionate about creating attention, loving your customers more than your product, and loving your employees more than your customers.

<p>With an acclaimed career spanning some of the world’s most iconic brands, including her role as the strategic driver behind LEGO’s brand supremacy, Sara Riis-Carstensen shares how creative, disruptive—and happy—teams are a blueprint for success.</p><p>Armed with a wealth of experience from roles at companies such as Carlsberg, Giorgio Armani, De Beers, and currently Lufthansa, Sara Riis-Carstensen possesses a unique perspective on the intricacies of brand strategy and premium brand positioning.

<p>Business guru, NYU marketing professor and thought-leader Scott Galloway offers his irreverent and radically honest take on the future of business, work and technology.</p><p>One of today’s most compelling and provocative commentators on business, Big Tech and our economic future, Scott Galloway is Professor of Marketing at NYU’s Stern School of Business and a serial entrepreneur. He was named one of the world’s best business professors by Poets & Quants.