Marketing & Branding (C - Business)

<p>Sharing invaluable insights on service and leadership from his extensive career in the restaurant industry, Will Guidara helps audiences transform ordinary transactions into extraordinary experiences—for ourselves, the people we work with, and the people we serve.</p><p>Will Guidara is the former co-owner of Eleven Madison Park, which under his leadership received four stars from the <em>New York Times</em>, three Michelin stars, and was named #1 on the list of the World’s 50 Best Restaurants in 2017.

<p>Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan.</p><p>His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike.

<p>Called a “Research Guru” by <em>Adweek</em>, Jason Dorsey delivers original, high-energy research and engaging presentations on crossing the generational divide in business.</p><p>Jason Dorsey is the #1 speaker and researcher on crossing the generational divide in business. He’s received over 1,000 standing ovations for his unexpected research-based discoveries and trademark high-energy speaking style.

<p>An expert at driving profit with purpose, Kathy Varol shares the proven guidelines she used to create a record-shattering ESG strategy for Adidas. </p><p>Kathy Varol knows the secret to helping companies stand out in a competitive marketplace, attract top talent, drive employee engagement, and gain enviable customer loyalty: It’s harnessing the power of Purpose.</p><p>She knows that as consumers, we&#39;re putting our dollars toward companies with aligned values.

<p>One of the country’s leading authorities in small-business marketing, John Jantsch empowers organizations of all sizes to strategize and build lasting relationships that drive growth and streamline operations. </p><p>For 30 years, John has been a trusted advisor to small and medium-sized businesses across the United States, specializing in marketing strategy, consultancy, and advertising. His expertise has led to the publication of seven books, including the bestselling <em>The Referral Engine: Teaching Your Business to Market Itself</em>.

<p>A technology expert with a relatable approach, Crystal Washington helps organizations increase profits and productivity by harnessing AI/ChatGPT and leveraging social media, apps, and the web.</p><p>One of <em>Forbes</em>’ 50 Leading Female Futurists, Crystal Washington helps global brands like Google, Microsoft, and GE use cutting-edge technology to drive performance and take their business to the next level.</p><p>After working in revenue management and corporate sales managing Fortune 500 accounts and repeatedly breaking company records, Cryst

<p>From “ball girl to CMO,” Melissa Proctor shares stories from her trailblazing career journey, providing powerful strategies to help audiences navigate high-stakes decisions and achieve success. </p><p>Though Melissa Proctor never played basketball herself, it was her passion—in fact, her childhood dream was to be the first female coach in the NBA.

<p>An award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. <em>Forbes</em> wrote of her debut book, <em>Creating Superfans</em>, “If you have customers, you need this book. Period.”</p><p>Brittany is the former Chief Experience Officer of Experience.com.

<p>Chris Barton wanted a way to identify songs he was hearing everywhere around him. There wasn’t one – so he invented an app called Shazam. Chris’s creation is nothing short of pure magic. That was his goal. Chris seeks to delight people by using technology to make seemingly impossible ideas come to life. </p><p>Not just the founder and first CEO of Shazam, which Apple acquired for $400 million, Chris also holds 12 patents and played key roles in the early days of Google and Dropbox. Despite having dyslexia, incredibly, he didn’t let that get in his way.

<p>One look at the bright yellow tuxedo and it’s no surprise to learn that Jesse Cole patterns his business success after some of America’s greatest out-of-the-box thinkers: from PT Barnum and baseball’s Bill Veeck to Walt Disney. The owner of the Savannah Bananas—the same pumped-up, yellow-clad showman running through baseball crowds—believes success comes from standing out and being different.</p><p>Cole is passionate about creating attention, loving your customers more than your product, and loving your employees more than your customers.