<p>Called a “Research Guru” by <em>Adweek</em>, Jason Dorsey delivers original, high-energy research and engaging presentations on crossing the generational divide in business.</p><p>Jason Dorsey is the #1 speaker and researcher on crossing the generational divide in business. He’s received over 1,000 standing ovations for his unexpected research-based discoveries and trademark high-energy speaking style. As President of The Center for Generational Kinetics, the leading generational research firm, he consistently brings the latest, must-have data and strategies to executive offsites, management meetings, and high-profile industry events. </p><p>Jason has led more than 120 research studies for the biggest brands and global leaders, helping companies go from last to first in employee retention, inspiring the rebuilding of trust and communication in challenging cultures, and igniting sales growth for both legacy and upstart brands in massively crowded markets. </p><p>Jason’s unique approach to exploring generations and uncovering practical business solutions is why he’s received standing ovations at executive events from Paris to Singapore and Mexico City to New York City. Leaders value Jason’s insights because he has been shoulder-to-shoulder with them. Jason founded two Inc. 5000 companies, served on the board of directors of a public software company acquired for $11 billion, and actively serves on company boards backed by private equity and venture capital.</p><p>The go-to expert on generational insights, Jason has appeared on <em>60 Minutes</em>, <em>The Today Show</em>, CNN, CNBC, HLN, BBC, and over 200 more TV shows, as well as a front-page story in The New York Times. A bestselling author at age 18, Jason’s latest book for leaders is <em>Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It.</em></p>
Generations and behavioral researcher; award-winning author of <i>Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It</i>
<ul><li><strong>Crossing the Generational Divide: Unexpected Discoveries and Practical Solutions to Unlock Performance Across Generations</strong></li><li>We live in a time of rapid generational change, challenge, and opportunity. Leaders live this daily from recruiting and retaining different generations of employees to inspiring trust, engagement, and effective communication across multiple generations and geographies. Making the challenge even more costly are dramatically different work expectations by generation, the rapid emergence of AI, and a gap in how to best drive engagement and performance now. Leaders need to know what works—and why—so they can take decisive action to drive measurable results fast. In this inspiring, research-driven presentation, Jason Dorsey separates myth from truth about generations and what most unlocks their performance. Jason has uncovered that most business problems are actually generational problems, and he outlines strategies for leading different generations at the same time, specific ways to bridge the generational divide, and customized actions that drive measurable outcomes fast. </li><li><strong>Selling and Marketing so Every Generation Loves to Buy: Unique Research and New Strategies to Drive Sales and Marketing Growth Across Generations</strong></li><li>Sales leaders and their teams face a never-before-seen challenge: engaging, building trust, marketing, and selling to four different generations of customers at the same time. This challenge has never been as difficult or costly as it is now—or more urgent and highly valuable to solve! In this high-energy, research-driven program, Jason Dorsey answers the burning question that sales leaders and teams want to know: How do we best connect, build trust, grow our business, drive referrals, and create customer and client advocates across every generation at the same time? Jason customizes this take-action sales and marketing program—from technology sales to financial services, travel, and retail—through his unique data, client collaboration, and frontline work with over 700 clients around the world. The presentation will exactly fit your customer journey, industry, client interactions, and growth priorities. Every leader will leave inspired with a new perspective and specific actions to use immediately. </li><li><strong>Gen Z and Zconomy: New Discoveries and Specific Solutions to Unlock the Potential of Gen Z</strong></li><li>Generation Z is the fastest-growing, most influential, and most misunderstood generation of employees and consumers. They have a different relationship with technology, navigated a global pandemic at a defining life stage, exhibit very different shopping and job search patterns, and have upended employment from recruiting to retention. Accurately understanding and being able to connect, inspire, lead, and grow with this complex generation is essential for leaders to future-proof their businesses and fuel growth. In this insights-filled, research-backed presentation, Jason Dorsey solves the challenge facing leaders by separating myth from truth about Gen Z through original research, sharing specific actions that drive measurable results, and inspiring immediate action to engage this trendsetting generation. </li></ul>