Kathy Varol

<ul><li><strong>Drive Profit With Purpose. Become Remarkable. Accelerate Growth.</strong></li><li>How do you stand out in an increasingly competitive marketplace? How do you attract top talent? How do you increase profitability? You do something remarkable. Purpose makes brands remarkable. As consumers, we&#39;re putting our dollars toward companies with aligned values. 85% of millennials in the United States would switch brands for a good cause, and 50% of growth in consumer goods went to sustainability-marketed products between 2013 and 2018. As employees, we’re looking for meaning in our careers, and the best talent is choosing to work for organizations that feed their hearts as well as their bank accounts. 92% of millennials believe that working for an environmentally and socially responsible company is important. In the modern world, companies without a purpose beyond profit will be left behind. You can either be a pioneering force for good in your industry, or the disrupted. In this keynote, Kathy will reveal her 4-step Brand Purpose Model to engage your organization, inspire innovation, and win the hearts of your consumers.</li><li><strong>Lead The Future Of Your Industry By Mastering ESG</strong></li><li>At its core, ESG (environmental, social, governance) is about fixing what’s broken in business, fueling efficiency, equality, and integrity. And guess what? It’s a goldmine for resilience and profitability. An effective ESG strategy future-proofs the business strategy. From 2011 to 2018, the proportion of S&P 500 companies reporting on their sustainability efforts, corporate social responsibility activities, and ESG performance increased from just under 20% to 86%. ESG has become an expected way of operating, and you don&#39;t want to get left behind. Kathy helps businesses create an effective ESG strategy that moves beyond a feel-good exercise and drives real change across the metrics that matter to their business. In this keynote, through captivating stories and real-world business examples, Kathy will reveal a step-by-step process that will help your company set the ESG gold standard for your industry.</li><li><strong>Unlock Exponential Results by Nurturing Purpose, People and Culture</strong></li><li>Data clearly shows that businesses that nurture their purpose, people, and culture unlock exponential results: engaged employees, loyal consumers, increased innovation, and accelerated growth. In this keynote, through captivating business stories, Kathy will share why shifting the focus from your output (revenue) to your inputs (purpose, people, and culture) will drive better results. Kathy will also share concrete strategies you use right away to nurture each of these business inputs.</li><li><strong>The Sustainability Revolution: A Business Imperative Accelerating Innovation</strong></li><li>Sustainability isn’t merely a trend—it&#39;s a revolution reshaping industries.</li><li>No longer a “nice to have,” sustainability has become a key indicator for companies&#39; long-term success. This keynote will elevate your understanding of sustainability, explain its significance for your business&#39;s success, highlight the forces accelerating sustainability across industries, and share how sustainability isn&#39;t just about saving the planet; it&#39;s about saving and making money.</li><li>During this keynote, Kathy will share three accelerating areas of sustainable innovation that can create value, enhance your reputation, reduce risk, and boost your financial performance. Kathy will bring these three areas of innovation to life with real-world examples of companies across industries that are setting the gold standard for sustainability.</li><li>If you&#39;re ready to lead rather than follow in the evolving business landscape, this keynote provides the roadmap to a future where profitability and sustainability go hand in hand.</li></ul><p><br></p><p><br></p>