<p>Ann Handley is one of the most respected voices in marketing and the world’s first Chief Content Officer.</p><p> She’s a <em>Wall Street Journal</em> bestselling author of three books, keynote speaker, and entrepreneur who has built two multimillion-dollar companies. She’s a partner at MarketingProfs, a LinkedIn Influencer with 496K followers, and the author of a popular fortnightly newsletter with 51K subscribers. With more than 1 million social followers, Ann was named by IBM as one of seven people shaping the future of marketing. Ann lives in Boston, loves dogs, and collects vintage typewriters. Her fourth book will be published in 2026.</p>
Wall Street Journal Best-Selling Author and World’s First Chief Content Officer
<ul><li><strong>Storytelling in a Chaotic World</strong></li><li>These are weird times to be in Marketing, aren’t they? It’s business as usual at exactly ZERO companies. That’s true no matter what you do or what you sell …B2B, B2C, SMB … all of us. Everything is suddenly, confusingly different. So, what’s the path forward? What do the current times mean for you, your business, and your customers? In this presentation you’ll learn:</li></ul>
<p>-How the notion of brand storytelling has shifted</p>
<p>- 7 non-negotiable things your storytelling MUST do</p>
<p>- The best tactics for connecting with customers right now</p>
<ul><li><strong>The Big, Bold, Brave New World of Content & Storytelling</strong></li><li>How content marketing and storytelling can give your organization the ability to reach the people you need to reach. </li><li>In this fun, inspiring session, Ann will counsel you on how your organization can create marketing that’s engaging—because your audience demands it, and your organization deserves it.</li><li><strong>Challenge Your Assumptions: A Guide for the Fearless Marketer (That's You!)</strong></li><li>The three specific places where most companies are relying on fake facts and hunches instead of data, research, and honest empathy. Ann delivers inspiration to develop marketing stories and programs that don’t just drive business… but also feed your soul.</li><li><strong>As Slow As Possible: The Magic in Going Slow at Just the Right Moments </strong></li><li>In our always-on, speedy, tech-connected 21st century... why should your business think about marketing more slowly? Conventional wisdom holds that when you’re slow, you’re a slacker. When you slow down, you’re road kill. But, just maybe, the opposite could also be true. Yes… but only if we move with more intention and thought at only just the right moments. </li></ul>