<p>One of the most influential marketing experts on the planet shares insights on cultivating world-class creativity and uniting humanity through inclusive, purpose-driven brand strategy.</p><p>Currently the CMO of fintech platform Rocket Companies, Jonathan Mildenhall is a globally respected professional in the marketing and advertising world. He is Co-founder and Chair of TwentyFirstCenturyBrand, one of the world's leading branding and marketing consultancies. Over the past five years, the business has helped some of the world's most influential companies scale their impact including Pinterest, LinkedIn, Zalando, PepsiCo, NextDoor and Walmart. </p><p>Prior to launching his own firm, Mildenhall served as the first CMO of Airbnb and led the marketing through a period of unprecedented growth of the company. He and his team helped the brand become a household name while the short-term rental company expanded from 400,000 homes on the platform to more than 4.5 million residences in 191 countries in just three and a half years. Airbnb aired its first Super Bowl commercial under Mildenhall and forged many co-marketing partnerships with culturally relevant brands to raise awareness and legitimacy for the business.</p><p>Before his time at Airbnb, Mildenhall led Coca-Cola's marketing as Vice President of global advertising strategy and content excellence. He and his team took Coke's creative in new directions and created the company's global marketing campaign "Open Happiness," which helped the brand see its most profitable growth period in 20 years. During his time leading Coke's marketing, it was named the Creative Marketer of the Year at the Cannes Lions International Festival of Creativity.</p><p>In his insightful keynotes Mildenhall inspires audiences to reflect on what our purpose is, while encouraging businesses to envision a better world through creativity, humanity, and purposeful, authentic branding.</p>
CMO of Rocket Companies; Co-Founder & Chair of TwentyFirstCenturyBrand; Award-winning Marketing Expert
<ul><li><strong>Brand Building in the 21st Century</strong></li><li>As one of the most respected practitioners in transformative branding, Jonathan Mildenhall brings a level of expertise and success that few others can match to help drive significant growth and financial value. Having helped build some of the world’s biggest brands including Airbnb, Coca-Cola and Audi, Mildenhall is an expert at identifying what companies need to change in their marketing strategy to build community-driven brand loyalty. His goal is simple: build the most influential brands of our time through driving growth of financial, consumer, cultural, and employee value. </li><li><strong>Marketing Through Change and Uncertainty</strong></li><li>During these uncertain times there is one thing that is certain — the rules of marketing are evolving. This innovative marketing expert explores how organizations can reassess their company’s hierarchy of needs to increase efficiency and more effectively respond to challenges presented by global changes and constant disruption. With real-world examples, Mildenhall provides audiences with guiding principles that can help build value.</li><li><strong>The Power of Purpose</strong></li><li>Jonathan Mildenhall believes that we all have the opportunity to make a significant impact on the world today. Jonathan compels individuals to dig deep into their own experiences and explore new ways of looking at what’s possible. In this presentation, Jonathan will inspire audiences that by taking a social stand and defying stereotypes, a brand can become a beacon of hope, and able to shine a light of optimism and happiness. In addition, Jonathan encourages people to find passion and purpose in what they do and to not shy away from challenges. </li></ul>