<p>Bonin Bough is a high-energy, crowd-pleasing, audience-inspiring speaker, passionate about bringing brands to life in innovative ways, motivating the people who make that possible, and helping build a more diverse community of creative brand professionals.</p><p>Currently, Bonin is Co-Founder and Chief Strategy Officer of Group Black, the largest ecosystem of Black-owned media brands. Comprised of over 150 Black-owned media brands, the collective aims to dramatically transform the face of media ownership and investment. </p><p>One of the foremost-awarded marketing executives in the world, Bonin Bough is also the host of CNBC’s <em>Cleveland Hustles</em> and the author of <em>Txt Me: Your Phone Has Changed Your Life, Let’s Talk About It</em>. As one of the youngest C-suite executives ever to serve at a Fortune 50 company, Bonin worked for billion-dollar CPG brands including Mondelez and PepsiCo before launching his own entrepreneurial efforts, including growth consultancy Bonin Ventures and then Group Black.</p><p>As one of the youngest C-suite executives in a Fortune 50 company, Bonin spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential—including the first-ever 3D printed food product, the customizable, real-time 3D-printed Oreo at SXSW. </p><p>Widely recognized as one of the industry’s top mobile marketers, Bonin has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as <em>Fortune’s</em> 40 under 40, <em>Fast Company’s</em> 100 Most Creative People in Business, <em>Ebony’s</em> Power 100 and <em>The Internationalist’s</em> Internationalists of the Year.</p><p>He talks about the lessons he learned as the Chief Media and eCommerce Officer at Mondeléz International (formerly Kraft Foods) and about creating some of the first marketing programs to roll out on Facebook, Twitter, YouTube, Paramount Films, ABC, NBC and Fox. He shares his enthusiasm for startups and his partnerships with Instagram, Foursquare, and Buzzfeed and talks about opportunities to transform businesses and develop the next generation of creative leaders. </p><p>Bonin Bough’s high-impact performances encourage audiences to see innovation as he does: an open invitation to disrupt the status quo of the marketing and media worlds with more innovative, diverse and creative voices.</p>
Co-Founder and Chief Strategy Officer, Group Black; Host of CNBC's <em>Cleveland Hustles</em>; Former Chief Media Officer, Mondeléz International; Author of <em>Txt Me</em>
<ul><li><strong>Hackonomy<span style="color: rgb(62, 62, 60);"></strong></span></li><li>How do you create value by breaking things? In this keynote, Bonin Bough takes your audience on a journey to discover how they can hack their business, their way of doing things, and ultimately themselves. Most think that the word "hacker" sounds negative, but not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, technology, startups and culture all over the world. Hackers can create immense value by breaking things, whether it’s breaking from tradition, process, or simply “the way we’ve always done things.” A new hacking economy—or “hackonomy” —is spreading quickly across industries, from software to hardware, aviation to space exploration. Hacking is even changing less obvious parts of human life, like dating. And, of course, the hackonomy has a huge impact on marketing. Audiences will learn how to leverage the hackonomy to help their products, culture, operations and business thrive.</li><li><span style="color: rgb(62, 62, 60);"><strong></span>Bending the Curve: Tools to Unlock Organizational Growth<span style="color: rgb(62, 62, 60);"></strong></span></li><li>Learn how to drive innovation across your organization from someone who did it at the largest companies in the world. Bonin will share how he took brands like Oreo, Cadbury’s, Pepsi, and Gatorade and helped them to drive strategic initiatives and develop leading-edge marketing campaigns. He will share how this groundwork eventually resulted in him taking Mondelez International’s e-commerce business from $65MM to 265MM in the 18 months that he ran it. You’ll learn how break-through communications, combined with customer data, is set to create an entirely new and direct relationship with the consumer. Bonin will share the real-life story of how he leveraged this methodology to grow Sundial Brands (Shea Moisture) from $250-350m before they were acquired by Unilever for close to $1 Billion. He will also share how he is now working with a portfolio of companies who are developing the technologies and platforms that will help your organization to unlock this type of success in the future.</li><li><span style="color: rgb(62, 62, 60);"><strong></span>Transforming Talent<span style="color: rgb(62, 62, 60);"></strong></span></li><li>Talent is the single most important determinant for success. In this keynote, Bonin Bough shares his experiences—from launching the world's first talent accelerator to helping your audience realize their potential, Bough shows teams and leaders how to utilize their strengths and ultimately catapult their careers. </li><li><span style="color: rgb(62, 62, 60);"><strong></span>Creating Business Rockstars<span style="color: rgb(62, 62, 60);"></strong></span></li><li>How do you transform traditional formats into breakthrough communications experiences? In this keynote Bonin Bough shares the latest experience-marketing tools and the looming trends modern communicators must embrace to engage today’s customers. You’ll hear innovative ideas and learn a new methodology guaranteed to take your visions for greater reach and ROI from fantasy to reality.</li><li><span style="color: rgb(62, 62, 60);"><strong></span>Business Transformation<span style="color: rgb(62, 62, 60);"></strong></span></li><li>What can large brands teach small start-ups? In this presentation, I share my experience from working with ten small businesses during my time as the host of CNBC's Cleveland Hustles. Find out the real stories behind the businesses featured on the hit show and inspire your attendees to apply these same growth-hacking techniques to their own brands.</li><li><span style="color: rgb(62, 62, 60);"><strong></span>Diversity & Inclusion<span style="color: rgb(62, 62, 60);"></strong></span></li><li>Bonin Bough discusses the importance of representation inside the organization from middle management, strategic partnership and to the boardroom. The implementation of tracking systems and putting real metrics in place to measure the changes in corporate America.</li></ul>