<p>John Moore shares actionable business advice from his experience propelling two of the world’s most recognized brands into the stratosphere.</p><p>John believes passion and a sense of purpose fuel successful brand messages. And he should know, having played an instrumental role in the marketing that transformed Starbucks into a global icon and as director of national marketing for grocery powerhouse Whole Foods Market. He’s also authored a trio of books, including <em>The Passion Conversation: Understanding, Sparking</em>, <em>and</em> <em>Sustaining Word of Mouth Marketing.</em></p><p>Sought out by the likes of Kraft, Procter & Gamble, and Deschutes Brewery, John is the branding authority who helps companies achieve desired growth through marketing strategies designed to get people to fall in love with your brand. Increasingly, John is focusing more of his consulting time helping non-profits, including the National Stuttering Association, 100 Mile Club, and Adaptive Pickleball, make a massive impact in the lives of people.</p><p>A talented and energetic storyteller on stage, John paints an unforgettable picture of the do’s and don’ts of effective branding and provides a blueprint for how to thoughtfully—and exceptionally—position your product, service, experience or organization into an increasingly competitive marketplace.</p>
Branding Expert and Marketing Mastermind from Starbucks and Whole Foods
<p><strong>THE PASSION CONVERSATION: Sparking & Sustaining Business Success</strong></p><p>Passion is vital for any business to experience lasting success. Drawing from rock-solid research and a career of leading-edge marketing expertise, Moore shares proven brand strategies on how to get people to fall passionately and madly in love with your business or organization. Through a series of provocative mini case studies from the meteoric rise of pickleball to the enduring success of Starbucks, Moore will inform and inspire conference attendees to find the passion conversation that will invigorate how (and why) your business does business.</p><p><strong>JOLT: Espresso Shots of Business Wisdom</strong></p><p>Just like an espresso shot will add a jolt to your morning, Moore, will jolt your business thinking. He’ll upend how you view “branding” because, as he explains, the greatest brands never begin with the intention of being a great brand. He’ll also demystify the innovation imperative by explaining how being visionary is not predicting the future, but rather reacting to the present. In a highly interactive (and hilarious) way, Moore will also use the childhood game of Rock, Paper, Scissors to explain how small businesses can topple big businesses and how big businesses can act “small” again. This energetic presentation is chock-full of actionable advice, and ideal for conferences that bring together businesses of all sizes.</p><p><br></p>