<p>Jay Baer is a Hall of Fame Speaker, <i>New York Times</i> best-selling author of six books, internet pioneer, entrepreneur, and the most inspirational expert on marketing, word of mouth, and customer service.</p><p>Jay spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more.</p><p>His second book, <i>Youtility: Why Smart Marketing is About Help not Hype</i>, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks numerous times per year worldwide, and shows how to use technology as an unfair marketing and customer service advantage. As a result, audiences will rethink their approach to marketing and customer service, helping them gain more customers and keep those they’ve already earned.</p><p><i>Jay’s Convince & Convert</i> blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the <i>Social Pros</i> podcast, which is downloaded 25,000 times monthly.</p><p>A fixture in social media, Jay draws attention to interesting and useful articles, videos, blog posts and events via following on Twitter, Facebook, Linkedin and Google Plus, which number more than 100,000. He is also an active venture capitalist, and is an investor or advisor to more than a dozen early stage technology and social media companies.</p><p>Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns.</p>
Digital Marketing and Brand Loyalty Customer Service Expert and <i>New York Times</i>
Best-selling Author
<ul><li><strong>Hug Your Haters</strong></li><li>If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity.</li><li>In this eye-opening presentation, Jay reveals brand-new, proprietary research into The Science of Complaints – why and where your customers complain, and how to turn customer service into a marketing advantage.</li><li><strong>Talk Triggers</strong></li><li>Customer experience is how you make your customers feel. Great customer experience occurs when you exceed customer expectations. And when you do so, customers are COMPELLED to talk about you.</li><li>In this fast-paced, timely, dynamic presentation Jay teaches his customer experience excellence framework, showcasing how any business can turn customers into advocates. With hilarious and poignant storytelling, Jay teaches attendees the three primary ways to use customer experience to trigger word-of-mouth, illustrates mistakes to avoid, and inspires audiences to put new strategies into practice immediately.</li><li><strong>Youtility</strong></li><li>If you’re wondering how to make your company seem more exciting, you’re asking the wrong question.</li><li>You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies.</li><li>To win attention today, you must ask a different question… “How can I help?” Youtility will cause you to rethink everything you thought you knew about marketing. Filled with relevant examples, you’ll see why the Youtility system now powers the marketing programs of hundreds of major companies.</li><li><strong>AI or Die </strong></li><li>In this thought-provoking and actionable presentation, Jay Baer (that's me) explores the transformative power of practical AI and reveals how you can harness its potential and succeed in the face of intense competition.</li><li><strong>The Time to Win </strong></li><li>Your customers are deciding to buy from you today (and every day) based on how fast you are (or aren’t). More than half of all customers have made a recent purchase from a business that responded first, even if they were more expensive. And, 2/3 of all customers say speed is as important as price. </li><li>In this dynamic new program from CX expert and researcher Jay Baer, you’ll learn what today’s customers think is fast and slow in each communication channel. And you’ll learn specific tools to get faster throughout the customer journey – increasing new customer attraction, and current customer retention. </li><li><strong> Coveted Customer Experience </strong></li><li>Coveted Customer Experience is a fast-paced, dynamic, inspirational, and hilarious presentation that shows you how to gain and keep more customers by improving on the three things that really matter to your customers. </li><li><strong> Three Drawbridges </strong></li><li>To win with content in today’s world, you have to fundamentally realign your thinking and your expectations. Instead of assuming your content will succeed, and trying to avoid mistakes that would cause failure, you now must assume your content will fail, and make CERTAIN you pass the three tests required for content lift-off. </li><li>These tests are called the “Three Drawbridges of Content Success.” Your customers constantly have their hands on the levers, deciding when and whether to drop the bridges and let you in to their hearts, minds, and wallets. </li><li>This fast-paced and funny presentation will entertain you, inspire you, and scare you. Before this session ends, you’ll be scheduling a team meeting to rework your content marketing strategic plan! </li></ul>