<p>Founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.</p><p>With global store openings, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as<em> The Simpsons, Power Rangers</em>, and <em>Nickelodeon</em>, Johnny was named America’s #1 Young Entrepreneur by <em>Business Week</em>, Top Innovator in Retail by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.</p><p>Despite being in one of the most difficult product categories to stand-out in, and a founder of a brand when he was just 19 years old, Johnny’s solution to his business challenges was to create such a unique brand experience that his customers would loyally line-up around the block, time and time again, just to be able to sport his logo on their clothing.</p><p>Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G.</p><p>Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, <em>Forbes, WIRED, Newsweek</em>, and as a case study in several branding and business books.</p><p>If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—Johnny Cupcakes is for you.</p>
Award-winning Customer Loyalty and Brand Experience Expert (who has thousands of customers with his logo tattooed on them!); Named Top Innovator in Retail by<i> Boston Globe</i>
<ul><li><strong>Building Brand Loyalty & Memorable Experiences:</strong></li><li>With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones. In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.</li><li><strong>Reimagining Marketing & Sales:</strong></li><li>Johnny touches on why one handwritten note, personalized gift, or a community event could be more powerful than a cold email campaign to strangers. Johnny shares examples of how adding a dash of imagination and extra detail can drive a chunkier return on investment when it comes to marketing and sales, like when he rented a real coffin and hearse from a creepy guy on Craigslist to get delivered in for the nighttime release of his limited edition, VHS-packaged, Halloween movie themed T-shirts. This $220 vehicle rental attracted lifetime memories, created brand ambassadors, and garnered millions in free marketing as channel 4 news dedicated an entire segment to this release.</li><li><strong>Finding A Way:</strong></li><li>So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you and your audience how to get behind the wheel and steer your organization into new territories and gently away from old ways! With utter conviction and complete passion Johnny will talk leaders, entrepreneurs, marketers, and sales teams through the lessons he has learned on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality. Johnny shares dozens of ingredients to success, including the power of details, collaboration, and the art of rolling with the punches while learning to adapt.</li></ul>