<p>When someone is sitting firmly “on the fence,” which principles of persuasion are most likely to spur them into action? Audiences discover the answer to that question from the “Godfather of Influence,” Dr. Robert Cialdini. Through his work on the science of influence, Dr. Robert Cialdini is internationally renowned as an expert in the fields of persuasion, compliance, and negotiation. </p><p>Dr. Cialdini’s presentations are infused with his cutting-edge scientific research and ethical business and policy applications—the very things that have solidified his place as the authority in the field. As a speaker, Dr. Cialdini uses his classic book on persuasion to share valuable, influential, information, including decades worth of peer-reviewed research, on what causes people to comply with requests. Dr. Cialdini is President and CEO of Influence at Work, which focuses on ethical influence training and the CMCT (Cialdini Method Certified Trainer) program. He has worked with global brands like Google, Microsoft, Kimberly-Clark Corporation, Nationwide Insurance, and NATO. </p><p>Dr. Cialdini received his Ph.D. from the University of North Carolina and post-doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.</p>
Acclaimed New York Times Best-Selling Author of INFLUENCE: The Psychology of Persuasion, and President of Influence at Work
<ul><li><strong>The Power of UNITY</strong></li><li>With The Power of Unity, Robert Cialdini artfully braids science together with meaningful and moving personal accounts to produce a set of compelling lessons for business success.</li><li>This unique presentation explores what scientific research demonstrates about the ability of certain relationships to facilitate our goals. Dr. Cialdini skillfully interprets the implications of these relationships both inside and outside the organization.</li><li>Audience members learn the answers to such questions as: What can change rivals to make them want to work together? What can make seemingly unrelated, angry people bond together to accomplish meaningful goals? What can make a negotiation more satisfying and come to fruition faster? What simple statement can lead to Unity? What simple request can do the same? And, how can this be accomplished ethically and effectively in business settings? Dr. Cialdini explores and answers these questions and more in this unique program.</li><li>The Power of Unity shows how to develop, engage, and focus relationships for optimal working success.</li><li><strong>INFLUENCE: The Ultimate Power Tool</strong></li><li>What does scientific research tell us about the persuasive approaches that make people most likely to say yes to requests? How can we use this research ethically and effectively? </li><li>Dr. Robert Cialdini, author of the ground-breaking book, Influence, is your guide, translating the scientific research into practical business applications. His widely- acclaimed studies are highly instructive to those who want to be more influential. Weaving compelling stories with evidence-based statistics makes this program memorable and immediately applicable. </li><li>Here, Dr. Cialdini identifies and explains the six universal principles of persuasion that move others toward yes. Participants receive answers to such questions as: What can we do to shorten the time required to develop and deepen relationships with our prospects, customers, and co-workers? How can we effectively establish our authority and trustworthiness with those we meet for the first time? After we have given, what words can we use to increase dramatically the likelihood that we will receive in return?</li><li>When others are sitting “on the fence”, which principles of persuasion are most likely to spur them to act? And, which is the most underused, yet effective, principle of persuasion? In this program, Dr. Cialdini answers all these questions and more. </li><li>Used correctly and ethically, these scientifically-tested principles produce lasting relationships and strong, long-term change. When the science is available, why use anything else?</li><li><strong>Building Trust Through Influence</strong></li><li>It is through the influence process that we generate and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for new change opportunities. Or, it can be used clumsily, reducing the chance for genuine movement and, in the worst of cases, boomeranging into conflict and resentment. </li><li>In this presentation, Dr. Robert Cialdini first describes the six universal principles of influence—those that are so powerful that they generate desirable change in the widest range of circumstances. The principles are: Liking, Authority, Social Proof, Scarcity, Reciprocation, and Consistency. </li><li>Dr.Cialdini’s presentation next focuses on how the first three of these principles have been and can be harnessed to meet specific, mutually beneficial objectives by building trust. Throughout, Dr. Cialdini emphasizes the ethical use of the principles so that those who are influenced feel personally committed to the change and come to trust (appropriately) that their advisor/partner will continue to counsel them correctly. It is only in this fashion that the influence process can be simultaneously effective, ethical, and enduring. And, it is only in this fashion that it can enhance a lasting sense of partnership between those involved in the exchange.</li></ul>