<p>Sally Hogshead is the creator of the Fascination Advantage®, the first personality assessment that measures how others perceive you. After researching over one million people, her algorithm can pinpoint your most valuable differentiating traits. Unlike other tests, like Myers-Briggs or StrengthsFinder, this test doesn’t measure how you see the world–but how the world sees you. </p><p>Her recent book, FASCINATE: How to Make Your Brand Impossible to Resist was a New York Times bestseller. Her previous book, HOW THE WORLD SEES YOU, was a #1 Wall Street Journal and New York Times bestseller. She writes a regular column on personal and corporate branding for Inc.com. </p><p>The Fascination Advantage® is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. More than one million individuals worldwide have taken the Fascination Advantage® Assessment. The system has been implemented by organizations such as IBM, Twitter, and the YMCA, among others. </p><p>At the start of her career, Sally skyrocketed to the top of the advertising elite, writing commercials that fascinated millions of consumers for brands like MINI Cooper, Nike, Godiva and Coca-Cola. At the age of 24, she was the most award-winning copywriter in the U.S., and opened her first ad agency at age 27. Her work still hangs in the Smithsonian Museum of American History. </p><p>Sally frequently appears in national media, including NBC’s TODAY and the New York Times. She has repeatedly been named a Global Brand Guru and is one of only 200 professional speakers since 1977 to be inducted into CPAE Speaker Hall of Fame®, the industry’s highest award for professional excellence.</p>
Brand Expert, Best-Selling Author of Fascinate and How The World Sees You
<ul><li><strong>What High Performers Do Differently: How to Fascinate from First Impressions to Lasting Value</strong></li><li>What separates certain professionals from the rest of the pack? Is it skill or knowledge? Expertise or seniority? Or is it simply charisma? Turns out, it’s none of the above. In her decade of research inside hundreds of companies, Sally Hogshead discovered a new trend. High performers communicate differently, and the most valued professionals consciously decide to over-deliver in select ways. As a result, they become difficult to replace, because they emphasize their natural traits. They earn advocates in the workplace and customer base and become irreplaceable. In the case of entrepreneurs, they remain in demand even after raising fees and prices. Just as the most successful brands differentiate themselves, so do the most successful people. According to the Carnegie Institute of Technology, 85% of financial success is due to your personality, ability to communicate, negotiate, and lead. Shockingly, only 15% is due to technical knowledge. Increased competition and decreased attention spans make it harder than ever to stand out and win. It’s not enough to be the best, if nobody knows you’re there. But when you apply your most authentic and naturally fascinating traits, the world sees you at your best and you're recognized for your accomplishments. </li><li><strong>Impossible to Resist: Outshine the Competition, Attract Raving Fans & Earn Attention in a Distracted World</strong></li><li>Fascination is the single most powerful means of persuading and influencing behavior. You can make any brand or message impossible to resist…once you unlock the formula. Sally’s extensive market research reveals just how much fascination drives emotions and behavior. For example, when fascinated by a product, 80% of consumers experience a faster heart rate and other physical responses; 46% talk about it to others; and more than 1/3 do in-depth research on the product. Once you fascinate customers, they’ll become intensely focused on you ⎯ your products, your services, and your marketing. They’re more likely to believe, care about, and retell your message – as well as buy your products. Today, it’s not enough to just interest customers. You need to fascinate them, so that they’re intensely focused on your message.</li><li><strong>Your Fascinating Culture: Building Engaged Teams that Outperform</strong></li><li>What if you had a tangible way to show every single member of your team how they can perform at a higher level? It comes down to helping your employees tap into their natural communication style. According to the Massachusetts Institute of Technology, “50% of the difference between low-performing and high-performing teams is the quality of communication.” In Sally’s decade of research, she found the best way to build a culture of involved and energized employees is to help them understand how they are seen at their best. Think of your team members. What is each person’s most valuable quality? How could they communicate most effectively? How can you and your co-workers bring out the best of everyone’s natural abilities? </li></ul>