Brand Loyalty

<p>The visionary leader behind one of the most extraordinary brand turnarounds in the sports and fitness industry, Jim Weber shares the secrets to his success—from purpose-driven leadership and product innovation to customer obsession and workplace culture.</p><p>As former CEO of Brooks Running, Jim Weber took the company from the brink of bankruptcy to a billion-dollar global performance brand—earning the backing of Berkshire Hathaway and Warren Buffett along the way.

<p>One look at the bright yellow tuxedo and it’s no surprise to learn that Jesse Cole patterns his business success after some of America’s greatest out-of-the-box thinkers: from PT Barnum and baseball’s Bill Veeck to Walt Disney. The owner of the Savannah Bananas—the same pumped-up, yellow-clad showman running through baseball crowds—believes success comes from standing out and being different.</p><p>Cole is passionate about creating attention, loving your customers more than your product, and loving your employees more than your customers.

<p>Amy Jo Martin guides people down the black diamond slopes of business and life. She helps them navigate difficult paths, turning ideas into actions. It’s the career love of her life.  </p><p>Amy Jo is the author of <em>New York Times</em> bestseller<em> Renegades Write the Rules</em>, host of the top-ranked “Why Not Now?” podcast and an angel investor. She’s the founder and CEO of Renegade Global, a human innovation company that unlocks positive disruption for both individuals and corporations.

<p>Sally Hogshead is the creator of the Fascination Advantage®, the first personality assessment that measures how others perceive you. After researching over one million people, her algorithm can pinpoint your most valuable differentiating traits.