Crystal Carter doesn’t just talk about the future of technology—she helps build it.
As Head of AI Search & SEO Communications at Wix, she operates at the center of the AI-powered web, shaping strategy for nearly 300 million users while collaborating with industry leaders like Google, Microsoft, and Zapier.
With nearly two decades of experience driving growth for global brands including Disney, McDonald’s, and TripAdvisor, Crystal is trusted by high-performing organizations to translate digital complexity into clear, competitive advantage. She brings a rare ability to bridge the gap between technical innovation and real-world business impact.
In a landscape defined by rapid AI disruption, Crystal helps organizations move beyond the hype to practical execution. Her keynotes and workshops equip teams with the strategies and confidence to implement AI and SEO in ways that drive visibility, performance, and growth.
A dynamic storyteller, Crystal makes even the most complex concepts accessible and actionable—ensuring audiences don’t just understand what’s next, but know exactly how to lead it.
- Unshakeable: Brand Authority for the AI World
- As AI reshapes how content is discovered and consumed, brands face an uphill battle to stand out and maintain trust in a crowded digital space. In this keynote, you’ll uncover practical strategies to build a brand presence that resonates with search on AI and with real people. Attendees will leave with a clear roadmap to strengthen credibility and influence in an AI-first world.
- After this talk, audiences will be ready to…
- Shape a brand profile that performs in LLM responses
- Craft content strategies that build authority in AI search
- Manage and protect your online reputation for sustainable growth on AI and with real customers
- This keynote is perfect for groups and companies who want to get their brand seen in ChatGPT and Gemini.
- Future-Proof Marketing: Adapting at the Rate of AI Change
- With AI, the digital landscape is evolving at breakneck speed with marketing teams working to keep pace and drive growth.
- In this keynote, Crystal will share practical tools and tactics to stay relevant and effective, no matter how fast the landscape changes. Attendees will leave with a toolkit and mindset for AI agility, ready to thrive for the future.
- After this talk, audiences will be ready to…
- Remove barriers to AI marketing channels
- Leverage new AI technologies efficiently
- Streamline data-driven decision making
- Anchor your AI marketing workflows in real data
- This keynote is perfect for groups looking to accelerate AI adoption and grow their brand.
- Learn Fast, Win Big: Experimentation for AI Brand Visibility
- AI search is evolving faster than ever and sticking to old habits could leave your brand invisible. Comfort zones aren’t just risky; they’re costly. In this keynote, you’ll discover why experimentation isn’t optional, how to track what matters, and how feedback loops can keep you ahead of the curve.
- Attendees will leave equipped to build a culture of adaptability and resilience in an AI-driven world.
- After this talk, audiences will be ready to…
- Embrace experimentation as a core strategy for AI search success
- Track and interpret performance data with confidence
- Create feedback loops that drive continuous improvement
- This keynote is perfert for companies looking to learn how to tactically implement AI tools.
- AI Search and the Future of Brand Discovery
- AI is rewriting the rules of brand discovery at lightning speed. Channels have changed, users have new expectations, and the impact of content strategies is shifting, and marketers who don’t adapt risk falling behind. In this keynote, you’ll learn how AI is transforming online discovery and what practical steps you can take to stay visible and competitive in an AI-first world.
- Attendees will leave with actionable strategies to optimize AI-driven search and future-proof their digital presence.
- After this talk, audiences will be ready to…
- Understand how AI impacts how customers find you online
- Tactics for BUILDING your brand into new AI conversations
- Adapt to the new marketing funnel behaviors and evolving algorithms
- This keynote is perfect for companies who want to keep their finger on the pulse of AI search.