<p>According to Dr. Beau Lotto, “Once you understand how perception works, you can't help but see yourself in the world in a different way and engage in it in a different way.”</p><p>Renowned neuroscientist and entrepreneur, Beau Lotto, has spent decades studying the way we see—and in his three-time mainstage TED talks with over 7 million views, he shows us how to see <i>differently</i>. As Lotto puts it, "the brain never sees the world as it actually is, only the world that is useful to see." By illuminating these principles of perception, Lotto helps companies overcome biases, embrace uncertainty, transform their approach to creativity, and unlock innovation.</p><p>Lotto is the founder and CEO of The Lab of Misfits, the world’s first neuro-design studio that seeks to “break down the walls of the traditional laboratory” and study humans in their natural habitats. Part lab, part creative studio, Lab of Misfits takes a disruptive approach to research, partnering with brands to blend science, art and performance to explore pivotal principles in current culture. Their "experiential experiments" invite consumers to engage with brands and offer brands science-backed insights that foster innovation. The measurable insights gleaned from these experiments have led to organizational breakthroughs for clients as diverse as Cirque du Soleil (awe and wonder), L’Oréal (empowerment), The Charles Koch Institute (tolerance), BCW Public Relations (insight), and The London Science Museum (curiosity).</p><p>Lotto is a professor of neuroscience at the University of London, and a visiting scholar at New York University. He is the author of <i>Why We See What We Do</i>, and <i>Deviate: The Science of Seeing Differently</i>, which explores the surprising science of creativity and unveils the unexpected relationship between perception, reality and innovation. In addition to his role at The Lab of Misfits, Lotto is the Founder and CEO of the sound-based AR company Acoustigram.</p><p>Lotto has spoken at large-scale events such as the G8 Innovation Conference, the Aspen Ideas Festival as well as for companies like <i>WIRED</i> and Google’s Senior Leadership School. He has contributed to television and radio documentaries produced by influential media such as the BBC, <i>National Geographic</i>, Netflix, and PBS. </p>
Neuroscientist, Entrepreneur, and Author of <em>Deviate</em>
<ul><li><strong>The Power of Doubt: Perceive – Adapt – Thrive</strong></li><li>How can we adapt and thrive in times when the ground beneath us is shifting? We begin by questioning the beliefs and assumptions that drive every single one of our actions, decisions, and behaviors. The idea is to find solutions to questions that haven’t been asked yet. Learning to maintain a healthy dose of doubt about what we perceive – keeping our assumptions in check – is crucial. In this completely original, game-changing presentation, neuroscientist BEAU LOTTO, known worldwide for his groundbreaking work on the subject, uses hard science to open minds and help audiences see the world and themselves differently. His engaging use of images and videos will have people shaking their heads in disbelief – unable to reconcile what they’re seeing with what they thought to be true. Beau’s stunning, interactive, fun presentation will equip people to challenge their own assumptions and beliefs and come away better able to innovate, collaborate, lead, and adapt to new realities. This presentation is an ideal conference kick-off – providing powerful, positive, creative context that sets a tone for the content and collaboration that follow.</li><li><strong>Perception & Leadership – A Masterclass</strong></li><li>In a more intimate format designed for leadership teams, departments, and smaller groups, Beau shows leaders how to create a framework to lead others into uncertainty. Anything interesting begins with doubt – with not knowing. Learn to celebrate that uncertainty, ask questions, search and discover – the foundation of all progress and breakthroughs. Science can teach participants how to lead better and create an environment that fosters creativity and innovation by understanding the role of perception in every aspect of their lives. Beau provides the group dozens of new ways to think differently about their challenges and successfully innovate, adapt, and build effective teams.</li><li><strong>How Brands Connect With Customers</strong></li><li>A brand that delights its audience while creating insight into an essential human value is more creative, has more loyal customers, and generates lasting, authentic impact in the world. Beau’s presentation is based on work that his neuro-design studio Lab of Misfits has been doing for years, which is helping brands deepen their authenticity by enabling and measuring the impact of their purpose in the world. Beau will explain how to unpack the keys to creating customized, immersive brand experiences that will evolve your brand to build genuine and long-lasting relationships with your key audiences.</li></ul>