<p>James “The Iron Cowboy” Lawrence’s combination of energy, humor, determination, and achievements captivates his audience and creates an inspirational and awakening phenomenon for all. </p><p>James earned his “Iron Cowboy” nickname because of the hat he wore during the marathon portion of his Ironman races so that his children could identify him quickly. In his book, <em>Iron Cowboy: Redefine Impossible</em>, James shares how, with two Guinness World Records under his belt, he wondered if he had truly found his mental and physical limits. He knew there was more. So, with his family in tow, he attempted to do what everyone said was impossible: 50 full-distance triathlons in 50 states, on 50 consecutive days—a feat that inspired the documentary <em>Iron Cowboy: The Story of the 50.50.50</em>, which was released in 2019.</p><p><em>Sports Illustrated</em> ranked James among the “Fittest 50.” RedBull declared that “when it comes to endurance, he is unstoppable,” and <em>Success</em> magazine named him “The Most Enduring Man in the World.” </p><p>In 2021, The Iron Cowboy accomplished the impossible again, completing an even greater challenge, the Conquer One Hundred, a full-distance triathlon that takes over 100 consecutive days—140.6 miles a day for 14 weeks for a total of 14,060 miles.</p><p>His combination of energy, humor, determination, and achievements captivates and inspires. His story of reaching new limits is one everyone can relate to. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, and motivate you to reach for the impossible, achieve it, and then do it again.</p>
Elite Triathlete and Author of <em>Redefine Impossible</em>
<ul><li><strong>Redefine Impossible</strong></li><li>When James Lawrence (the Iron Cowboy) announced his plan to complete 50 Ironman competitions in 50 consecutive days in all 50 states, the only person who believed he could do it was his wife, Sunny. An Ironman consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. But to complete those distances and then make it to the next state in time to do it all over again the next day? Impossible. In this presentation, he describes the herculean 50-day journey and all the extraordinary, miserable, and life-threatening events that happened along the way—and shares his strategies for developing the mental strength and endurance as well as the inner belief, conviction and faith in one’s team that are key to achieving your own personal definition of impossible.</li><li><strong>Breaking Barriers – One Step at a Time</strong></li><li>Today, we’re faced with mounting pressures, demands from every angle, being told we need to do more – except with less resources. In this talk, James Lawrence brings his combination of energy, humor, determination, and achievements to captivate the audience and create an inspirational and awakening phenomenon for all. James’ story of reaching new limits is one that all of us can relate to—in business, at home, in school. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect and leave you inspired to reach higher. </li></ul>