World Record Breaking

<p>James “The Iron Cowboy” Lawrence’s combination of energy, humor, determination, and achievements captivates his audience and creates an inspirational and awakening phenomenon for all. </p><p>James earned his “Iron Cowboy” nickname because of the hat he wore during the marathon portion of his Ironman races so that his children could identify him quickly. In his book, <em>Iron Cowboy: Redefine Impossible</em>, James shares how, with two Guinness World Records under his belt, he wondered if he had truly found his mental and physical limits.

<p>Aimée Mullins revels in the exploration of what is possible—both for herself and those whose lives she touches. She is an actor, a story-teller, a Renaissance woman, and an inspirational icon for achieving the “impossible.”</p><p>Aimée has developed her own unique formula for the “invented life,” curated from her unique combination of life experiences as an Olympic athlete, ground-breaking high fashion model, a beacon for design tech, dedicated advocate and avant-garde actor.