<p>John Jacobs illustrates the power of optimism to help you unlock creativity, foster a collaborative mindset, accept obstacles as opportunities, and build authentic brands. </p>
<p>After several failed attempts to build an apparel company from the back of their van, John and his brother Bert struck a chord with their iconic Life Is Good brand, which is now sold on products in more than 4,500 retail stores and generates $100 million in revenue. As John recounts the company’s transformation, he delivers a compelling message about staying positive in a world where negativity runs rampant.</p>
<p>With self-effacing humor, he captures participants’ attention, while stressing the benefits of adopting a positive attitude. At the same time he gives practical advice for practicing gratitude, such as replacing the phrase “have to” with “get to” in everyday speech. John’s joyful, down-to-earth delivery helps audiences see that the best brands don’t have all the answers, but they do listen carefully to their customers. Participants leave with rejuvenated spirits, ready to open themselves to new possibilities.</p>
Co-Founder and Chief Creative Optimist of Life Is Good
<ul><li><strong>WorksmART: Redefining the Role of Creativity in Business</strong></li><li>In this unique talk, John shares a quarter-century’s worth of experience weaving creativity across all areas of business and work, tailoring each presentation to the needs of the audience. He delves into the best strategies and settings for incentivizing creative thinking as well as open communication and complete transparency - which he argues to be essential components of the creative process and key markers for success in the 21st century economy.</li><li><strong>Brand is good: Building a Community of Loyal Customers</strong></li><li>In this talk, John delves into the importance of community building, a vital aspect of business that goes much beyond accumulating followers on Facebook. He shares the strategies implemented to develop a genuine message of positivity and getting it across to not only his customers, but himself and his employees (Life is good HQ includes a bar and music stage among its many perks) so that, wherever you look at it, it is a message worth following and investing in. More than ever, today’s customers have the ability to see right through a company or organization’s intentions, and John’s lessons will help any audience’s message feel, look and sell right.</li></ul>