<p>Bert Jacobs inspires with lessons on the importance of an optimistic mindset in life and a culture of innovation, entrepreneurship and social responsibility in business.</p>
<p>Bert is the chief executive of the Life is Good apparel company, which he and his brother John launched in 1994 with just $78 in their pockets. Today, Life is Good is a $100 million lifestyle brand sold in more than 4,500 retail stores worldwide. A believer in social responsibility, Bert made giving back to the community integral to the business’s mission – the company donates at least 10 percent of its annual net profits to the Life is Good Kids Foundation to improve the lives of children.</p>
<p>In his book, <i>Life is Good: The Book / How to Live with Purpose and Enjoy the Ride</i>, Bert shares insights on how he and his brother transformed a failing t-shirt startup into a multi-million company through the power of optimism. With real-world takeaways on discovering greater meaning in your life and making a positive impact on the world, he leaves audiences with groundbreaking strategies for fostering innovation, overcoming obstacles, realizing your full potential, and building not only a successful business, but a successful life.</p>
Chief Executive Optimist and Co-Founder of The Life is Good Company
<ul><li><strong>Optimism Can Take You Anywhere</strong></li><li>Bert combines innovative business lessons, humor, and inspired storytelling to weave the compelling tale of how he and his brother John, with a combined sum of just $78 in the bank, launched a business that now sells products in over 2,000 retailers nationwide. Life is good attracts a rapidly growing community of optimists by forging meaningful, emotional connections. Bert’s innovative lessons on branding, leadership and corporate social responsibility apply to organizations of all sizes, and his inspiring story will help you see how optimism can truly take you anywhere.</li><li><strong>What For-Profits can Learn from Nonprofits</strong></li><li>The smartest capitalists today and in the future will integrate social work into their businesses because their customers demand it, because it enables deeper purpose to their work and because it strengthens their organizations. Bert guides audiences through the process and benefits of philanthropizing for-profit organizations. From integrating charity into the sales process, to marketing the message, to cultivating a genuine culture of social good at the workplace, Bert has lived and breathed giving”at every stage of Life is Good’s growth-making his ideas and experiences relevant to audiences of any size.</li></ul>