<p>Doug Lansky shares inspirational insights on upcoming changes in travel and tourism and provides creative strategies that elevate the destination and visitor experience.</p>
<p>As an industry leader in tourism innovation and development, organizations across the globe rely on Doug for his seasoned outlook on a host of travel issues. Drawing on his globe-trotting experiences, he has penned a nationally syndicated column and books for Lonely Planet and Rough Guides, and hosted a Travel Channel show. He has also served as a correspondent for public radio's <i>The Savvy Traveler</i> and travel editor for Scandinavian Airlines inflight magazine, and contributed to <i>National Geographic Traveler</i>, <i>Reader's Digest</i>, <i>Esquire</i>, <i>Men's Journal</i> and numerous other high-profile publications.</p>
<p>Doug inspires and educates with thought-provoking insights on everything from creating the world’s best destination to enhancing your travel marketing strategy. His forward-thinking best practices help audiences adapt to evolving markets, stay ahead of the game, and create memorable, positive word-of-mouth-spreading experiences for visitors.</p>
Award-Winning Travel Writer, World-Travel Expert, Travel Trends Futurist
<ul><li><b>Creating the World's Best Destination</b></li><li>Even if Egypt lent you its Pyramids, Paris gave you the Eiffel Tower and Sydney shipped over its Opera House, it wouldn't likely make you the best destination you could be. So what are those intangible elements that keep your destination true to itself and make it most appealing to visitors? When you approach this issue from a fresh perspective (and get a few tips) it's easier to see what can be done to lift you above the competition and how to position yourself to best take advantage of your strengths.</li><li><b>The Biggest Mistakes in Travel Marketing...and What We Can Learn From Them</b></li><li>Marketing disasters are amusing to everyone...well, except the one who committed them. Travel writer and author Doug Lansky presents hilarious highlights from the world’s largest collection of travel-related marketing mistakes including the worst tourism slogans and hotel names. Those amusing mistakes can go viral and cause serious brand damage, but can be also prevented with some basic control measures. This program will have the audience laughing, but also thinking about travel in a new light.</li><li><b>The Real Travel Trends</b></li><li>This is not your typical data display. Much like Hans Rosling's hugely popular TED Talks, Doug uses powerful images and a mix of animated bubble charts to make international data come alive. He shows the surprising indicators behind travel trends you've never seen before. How do female education rates in developing countries affect who your future customers will be? How close are various nations getting to becoming major international travelers? The world's international population stands to triple in the next 25 years...once you can see where the growth is coming from, what these emerging travel markets want, you can better position your destination and the marketing to attract these new visitors.</li></ul>