Marketing & Branding (C - Business)

<p>With an illustrious decades-long career in hospitality, Bruce Himelstein is credited with leading some of the travel/hospitality industry’s most prestigious brands, including Loews Hotels, The Ritz Carlton and Oceana Cruises.</p>

<p>Author of four bestselling books and founder of one of the top ad agencies in the U.S., Kelly McDonald provides the tools to engage consumers through tailored messaging and diversity marketing efforts. Featured on CNBC, Forbes Magazine, BusinessWeek, Fast Company, and CNNMoney.com, McDonald can help tweak your product or service to be culturally relevant to new customer groups without offending sensitive groups.</p><p>Go beyond the typical one-size-fits-all approach to marketing and brand loyalty building with one of the nation’s leading experts in consumer trends.

<p>Globally recognized as one of the most prominent thought leaders on digital transformation, Brian Solis’s expertise in helping organizations understand and embrace the various effects of disruptive technologies is sought out by leading brands including IBM, L’Oreal, 3M, Oracle and Google, and events such as South by Southwest and TEDx.</p><p>A digital analyst, anthropologist, and futurist, Solis studies the effects of emerging technology on business, marketing, retail experience and culture to help individuals and organizations better understand the various ways that th

<p>Five-time Bestselling Author and Keynote Speaker, Erik Qualman, has spoken in over 55 countries and has reached over 50 million people. He is the #1 bestselling author of five books on digital leadership and was voted the 2nd Most Likeable Author in the World behind the Harry Potter series.</p><p>His <em>Socialnomics</em> work has been on <em>60 Minutes</em> to the <em>Wall Street Journal</em> and used by NBC Universal to NASA. Over 500 universities use his materials.

<p>Sally Hogshead is the creator of the Fascination Advantage®, the first personality assessment that measures how others perceive you. After researching over one million people, her algorithm can pinpoint your most valuable differentiating traits.

Well before the era of “fake news” became, well, real, Scott Dikkers and his fellow founders at The Onion mocked popular culture and media tropes. Dikkers then went on to found the world’s first humor website, TheOnion.com.

From his experience in developing a creative culture of frank honesty and freedom at The Onion, Scott Dikkers shares how he built one of the most famous top comedy brands in the business. Scott explores how the creative process freed his team to keep generating funny content with The Onion’s own distinctive voice.