Marketing & Branding (C - Business)

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Marketing & Branding

Erik Qualman

<p>Five-time Bestselling Author and Keynote Speaker, Erik Qualman, has spoken in over 55 countries and has reached over 50 million people. He is the #1 bestselling author of five books on digital leadership and was voted the 2nd Most Likeable Author in the World behind the Harry Potter series.</p><p>His <em>Socialnomics</em> work has been on <em>60 Minutes</em> to the <em>Wall Street Journal</em> and used by NBC Universal to NASA. Over 500 universities use his materials.

Sally Hogshead

<p>Sally Hogshead is the creator of the Fascination Advantage®, the first personality assessment that measures how others perceive you. After researching over one million people, her algorithm can pinpoint your most valuable differentiating traits.

Scott Dikkers

Well before the era of “fake news” became, well, real, Scott Dikkers and his fellow founders at The Onion mocked popular culture and media tropes. Dikkers then went on to found the world’s first humor website, TheOnion.com.

From his experience in developing a creative culture of frank honesty and freedom at The Onion, Scott Dikkers shares how he built one of the most famous top comedy brands in the business. Scott explores how the creative process freed his team to keep generating funny content with The Onion’s own distinctive voice.