Business (C - Women in Leadership)

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Business

Kelly McDonald

<p>Author of four bestselling books and founder of one of the top ad agencies in the U.S., Kelly McDonald provides the tools to engage consumers through tailored messaging and diversity marketing efforts. Featured on CNBC, Forbes Magazine, BusinessWeek, Fast Company, and CNNMoney.com, McDonald can help tweak your product or service to be culturally relevant to new customer groups without offending sensitive groups.</p><p>Go beyond the typical one-size-fits-all approach to marketing and brand loyalty building with one of the nation’s leading experts in consumer trends.

Lisa Bodell

<p>When the most important work isn’t getting done, it’s not the people that need to be fixed – it’s the work. Lisa Bodell, a global leader on simplification, collaboration, and innovation, helps organizations transform performance by reimagining the work. By trading complexity for simplicity, organizations find new ways to unleash creativity and spark the energy so essential to innovate and compete. It also lifts morale, increases engagement, and improves employee well-being and retention.