Branding Strategies

<p>Sir Richard Branson is Founder of the Virgin Group. Virgin is one of the world’s most irresistible brands and has expanded into many diverse sectors from travel to telecommunications, health to banking and music to leisure to space. Having started Virgin as a mail order record retailer in 1970, Richard founded Virgin Records.

<p>John Moore shares actionable business advice from his experience propelling two of the world’s most recognized brands into the stratosphere.</p><p>John believes passion and a sense of purpose fuel successful brand messages. And he should know, having played an instrumental role in the marketing that transformed Starbucks into a global icon and as director of national marketing for grocery powerhouse Whole Foods Market.

<p>Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI), Mr.

<p>Sally Hogshead is the creator of the Fascination Advantage®, the first personality assessment that measures how others perceive you. After researching over one million people, her algorithm can pinpoint your most valuable differentiating traits.