Branding

<p>One of the world’s foremost brand innovators, Stefan Olander helped make Nike the sports and fashion icon it is today—and then launched one of <em>Fast Company’</em>s Most Innovative Companies, gravity sportswear company OMORPHO.</p><p>A former Vice President of Advertising and Vice President of Global Digital Innovation, Stefan’s remarkable 21-year career at Nike included multiple cutting-edge global initiatives, including the revolutionary Nike+ experience developed in partnership with Apple, which took the concept of wearable technology mainstream. </p

<p>Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is a brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business (UC Berkeley).</p>

<p>The multi-award-winning visionary behind Chipotle, William Espey shares his recipe for connecting authentically and powerfully with customers and employees.</p><p>William Espey is a branding expert known for his pivotal role in creating and developing one of the most significant and successful brands of the last quarter century—Chipotle Mexican Grill. As the company’s “brand voice” for an almost twenty-year run, he played a crucial role in cultivating its growth from its early entrepreneurial roots to the multi-billion dollar chain it became in the U.S. and abroad.

Well before the era of “fake news” became, well, real, Scott Dikkers and his fellow founders at The Onion mocked popular culture and media tropes. Dikkers then went on to found the world’s first humor website, TheOnion.com.

From his experience in developing a creative culture of frank honesty and freedom at The Onion, Scott Dikkers shares how he built one of the most famous top comedy brands in the business. Scott explores how the creative process freed his team to keep generating funny content with The Onion’s own distinctive voice.