<p>J.B. Bernstein shares insights on how to transform seemingly insurmountable obstacles into tangible opportunities and finding the extraordinary in the ordinary.</p><p>J.B. is one of the most respected marketing experts in the world of sports. He is the co-creator of “The Million Dollar Arm” reality show talent search, which produced the first two Indian men to ever sign pro sports contracts in the U.S. In 2014, Disney turned his story into a hit film, starring Jon Hamm as J.B.</p><p>As president & CEO of Access Group of Miami and managing director of Seven Figures Management, he has represented some of the greatest athletes of all time, and devised several ground-breaking marketing campaigns for his clients.</p><p>A believer in loyalty, integrity and the power of relationships, J.B. captivates audiences with vital takeaways on business and marketing as well as achieving success in unpredictable circumstances. He inspires others to boldly pursue their dreams and tap into new opportunities for innovation—no matter how improbable—because the next big idea could be a million-dollar game-changer.</p>
Legendary sports marketing pioneer and inspiration for the hit film, Million Dollar Arm
<ul><li><strong>Sometimes to Win, You Have to Change the Game</strong></li><li>Inspired by watching a professional cricket match on ESPN late one evening, JB traveled across the world to India with the hope and dream of finding major league baseball's first professional Indian born player. In a country where America's pastime was completely foreign, JB conducted The Million Dollar Arm reality television contest where the winner had a chance to win one million dollars and pitch for a professional American baseball team. Filled with a number of obstacles and challenges along the way, the contest ultimately found two winners. A great storyteller, JB shares the Million Dollar Arm story while providing ideas on how we as individuals, businesses and institutions can all pursue the American Dream.</li><li><strong>Hey...Where's My Big Idea?</strong></li><li>Big ideas do not magically appear. There is no hidden storage unit of pre-generated ideas locked away in the recesses of our mind. Good ideas come from a process. In this marketing focused program, JB shares a number of case studies and personal experiences in order to highlight several principles that business leaders can use in order to create a culture of idea creation within their organization.</li><li><strong>Seven Figure Selling</strong></li><li>Whether you are in a B2C or B2B business, selling goods and services is not easy. Sales leaders must have an ability to act quick, be an expert in many categories and most importantly, be impervious to rejection. Using experiences from his unique background, JB shares several challenges that sales leaders can turn into opportunities in order to close a deal and cement long term relationships.</li></ul>