Culturally Relevant Marketing

<p>Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan.</p><p>His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike.

<p>From “ball girl to CMO,” Melissa Proctor shares stories from her trailblazing career journey, providing powerful strategies to help audiences navigate high-stakes decisions and achieve success. </p><p>Though Melissa Proctor never played basketball herself, it was her passion—in fact, her childhood dream was to be the first female coach in the NBA.

<p>The multi-award-winning visionary behind Chipotle, William Espey shares his recipe for connecting authentically and powerfully with customers and employees.</p><p>William Espey is a branding expert known for his pivotal role in creating and developing one of the most significant and successful brands of the last quarter century—Chipotle Mexican Grill. As the company’s “brand voice” for an almost twenty-year run, he played a crucial role in cultivating its growth from its early entrepreneurial roots to the multi-billion dollar chain it became in the U.S. and abroad.

<p>Author of four bestselling books and founder of one of the top ad agencies in the U.S., Kelly McDonald provides the tools to engage consumers through tailored messaging and diversity marketing efforts. Featured on CNBC, Forbes Magazine, BusinessWeek, Fast Company, and CNNMoney.com, McDonald can help tweak your product or service to be culturally relevant to new customer groups without offending sensitive groups.</p><p>Go beyond the typical one-size-fits-all approach to marketing and brand loyalty building with one of the nation’s leading experts in consumer trends.