<p>Globalizing markets are the opportunity of a lifetime. The size of the middle-class is about to triple worldwide due to increasing standards of living across the globe. Companies that lean into the future and focus will dominate and increase scale, scope and power. Those who don't are at risk. Michael Treacy shows leaders how to look at competition, customers, people, finance and markets in a new way -- laying out the pathways for global growth and market leadership.</p><p>Treacy is a veteran voice on such issues. In the 1990s he showed how to gain a competitive advantage through value leadership in his bestselling book "The Discipline of Market Leaders". A decade later in "Double Digit Growth" he proved how rapid, steady and profitable growth can be dialed up on purpose. And now Treacy's radically different thinking is again leading the way -- helping leaders assess the global opportunity and face an unprecedented globalizing marketplace that brings with it an assault by upstart competitors who are smart, motivated and who take the long view.</p><p>Treacy's clear strategies help leaders in businesses large and small. He draws on over 30 years of experience as a researcher and adviser -- he has helped some of the world's best known companies achieve growth and innovate their way to greater profitability in unpredictable times. Treacy also takes his own medicine; the venturing arm of his consulting and research firm, Treacy & Company, applies his strategies to its portfolio of seven fast-growing companies. Each year they fund and launch at least one new start-up that has the prospect of being a game-changer in the markets they target. A former professor of management at the Sloan School of Management at Massachusetts Institute of Technology, Michael Treacy has published numerous articles over the past two decades in magazines and journals and is a frequent contributor to the <em>Harvard Business Review</em>.</p>
Best-Selling Author of "Double-Digit Growth" and Management Consultant
<ul><li><strong>Growth -- No Matter What</strong></li><li>Treacy address your challenges to growth, replete with compelling case studies. He'll show how to: imbed growth into the organization's culture; identify the most achievable opportunities for growth; stimulate the kind innovation that bolsters marketplace value; and improve the ability to market, sell and retain business.</li><li><strong>Competing in an Age of Globalizing Markets</strong></li><li>Treacy looks at the global drivers of change in your industry and the opportunities and challenges they represent. A sample of the issues he will address: how to blunt the impact of upstart companies; how to disable "rise from the bottom" strategy competitors; how to localize new markets effectively; and how to organize around where the market is going.</li><li><strong>Tuning the Innovation Machine</strong></li><li>Treacy shows organizations how to organize around a set of principles that are crucial to becoming a high performing innovation machine. He also shows how to marshal your physical, intellectual, financial and human capital to develop a consistent and disciplined process that delivers innovation that keeps ahead of the competition.</li><li><strong>Leading Growth-Obsessed Organization</strong></li><li>Treacy helps leaders look at whether the organization's structure reflects where the business has been and where the market is going. He shows leadership-specific ways to engage the organization to identify, develop, and deploy innovations in what it offers and how it goes to market that exploit opportunity and improve customer and shareholder value.</li></ul>